Yearbooks Member edition
The yearbook is its own purchase, with its own economics. Families approach it more like a commodity than a keepsake, led by price and anchored to a low sense of worth. This chapter looks at what drives a yearbook decision and how parents feel about what they pay.
57%say price is what matters most in a yearbook
82.9%would value a yearbook for every year of schooling
22yearbook questions in the member edition
The yearbook is its own economy, and the survey treats it that way: demand by school stage, perceived worth, the families who were never offered one, and what would have changed their minds. That full picture, including the yearbook non-buyer path and year-over-year movement, is part of the member edition.
In the member edition
The complete yearbook economics.
- Yearbook purchase rate, buyers vs non-buyers
- Perceived worth for middle- and high-school yearbooks
- Satisfaction with printing quality and customisation
- What content families want included
- How easy ordering was, and what would change minds
- Personalisation preferences
